Hey friend,

So I just realized... I think I’m starting my business over.

Not totally from scratch — more like from the soft middle.
Let me explain:

I started my biz way back in 2016 with zero clue what I was doing. I just knew I didn’t want to work in a store anymore, especially after getting a taste of working from home with Apple. I figured I’d take a shot at building something of my own. ✨

And I did — kind of. I had a few solid years, and then like a lot of folks, there was a boom in 2020/2021, and then it started dying down around 2022.

From 2021–2023, I sort of floated. I had one amazing client (still do), and I bounced around between South Carolina, Florida, and Oklahoma, with several stops to Missouri, trying to figure out where I wanted to land — literally and figuratively.

In 2024, I finally moved to Tulsa and hit pause on pretty much everything business-wise. I kept my client. I picked up work with Kit. I started a job at the general store I love. And I let YouTube, emails, and all the other “marketing things” collect dust.

Why? Because I didn’t know how I could take on more clients and provide them a quality service when I barely had room to breathe.

But here’s the truth I’ve been avoiding for years:
I’ve always wanted a digital product business.

Not because I don’t love helping people one-on-one.
But because this introverted girl needs space. And quiet.
And a little bit of ✨softness✨.

Not hustle culture.
Not being glued to socials.
Not being on-call for someone else’s every little “quick thing.” (10x because that's the number of clients I'd need to juggle to hit income goals.)

So here I am — soft launching a softer business.
Sustainable. Cozy. Systems-first.
A business built for quiet mornings, weekend energy, and clicking “publish” without spiraling.

If that sounds like your kind of business too… I’m so glad you’re here.

I’m still offering limited 1:1 services if you want my eyeballs on your tech stack or a cozy workflow sesh. Just [reply to this email] or [book a Cozy Tech Sesh here].

And if you’re in the messy middle of your business (or starting from scratch again), I made something for you:

🌸 From Chaos to Cozy is now available!
It’s a digital setup system to help you get your files, folders, and focus in order — with checklists, cozy vibes, and even a note from Oakley.🐾

Take a peek here: delanasimmons.com/chaos​

Here’s to calm systems, clear folders, and finally making your digital space feel like home.

Delana 💜